![]() Look ma, we’re in Times Square! Energy here's got us on an endorphin high. The hero video was supported by a set of social content pieces amplified across the brand’s own channels including plenty of New Year’s Eve creative (based around a partnership with the traditional Dick Clark’s New Year’s #RockinEve) as well as some more direct call-to-action posts. Before the creative moves on to promoting the brand’s $10 per month offer. “What kind of a ship? Spaceship?” replies Captain Kirk actor and recent astronaut William Shatner. “I recently learned of a ship that can transport you to a land of pure happiness,” says Meacham at the start of the lead spot. The campaign launched on around 1 January and was led by a hero spot starring a fitness tour guide played by ‘Blackish’ actor Jeff Meacham who presents the psychological benefits of working out with the assistance of an ambassador team of familiar faces including actors William Shatner and Jane Krakowski, hoops legend Dennis Rodman and TikTok star new work features an unexpected mix of celebrity cameos that speak to a wide consumer base – from Boomers to Gen Z – to try to break through and bring the many benefits of fitness to life for everyone. ![]() The campaign saw Team Lift partner with Publicis New York and the holding company’s Le Truc to develop a light-hearted and star-studded set of content which acts as a response to what the agency describes as ‘the emotional impact two years of COVID anxiety and various states of isolation have taken’. ![]() The marketing push positions Planet Fitness as a solution for keeping both the mind and body fit and ‘Feel Fitacular’ is the first marketing campaign since Planet Fitness chose Publicis Groupe as its agency of record in September 2021 which led to the agency creating a bespoke sub-agency called Team Lift. ![]() The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. ![]()
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